Tuesday, November 22, 2016

Starting up a Blog or Newsletter


I.               Your blog or newsletter
A.   Is your opening page/landing page too busy?  Keep it simple and easy to read and use.
B.    Offer only a few options but lead your readers where or what you want from them.  Make sure there is a “Call to Action.”  Provide buttons for readers to sign up as members, to sign up for the blog or newsletter, to leave a comment, or to purchase and item.  (Use different color buttons or bars for this to attract the eye.)
C.    Add videos, podcasts, images, pictures, etc. It increases the amount of time a reader spends on your site and it increases your SEO (Search Engine Optimization) which then leads to Google preference when someone does a search. Make your own videos, create your own pictures, and label your work so they will be credited to you.  If they end up elsewhere, you will own the property and they will link back to you and your page(s).
You will own the property and it will not be reliant on other advertisement. (Almost everyone owns a phone, especially people ages 20-36, so make your own photos and store for future use.)
1.     Use a small file size and save them in jpeg or png.
2.    Themes for different types of video libraries might include: sales, advertising, and marketing; product demonstration; how to, instructional, tutorial; or testimonials.
3.    Include transcriptions when possible for the visual or hearing impaired.
4.    Test your links and make sure they are easy and friendly to use. You might be able to see and access them but your readers might not.
D.    Link or refer to other people’s blogs and websites.  Hopefully readers on those pages will link back to yours.
II.          Writing Your Blog or Newsletter
A.   Target the social media where you will find you readers or consumers.  Older readers rely on email and Facebook, but younger readers like Instagram and Twitter.
B.    Use your blog to find and test your voice. See if you attract an audience.
C.    Address the audience you wish to attract, but be specific, consistent, useful, and relevant.
D.    Make sure your content speaks to the title and subject and optimizes fitting key words throughout the body. 
E.    Keep writing and create a body of work.  Make it relevant to the reader’s needs.  Make it seasonal or useful.  Go for the “evergreen” post. The more Google will notice your body of work, and remember if you stop posting, it will be difficult to regain your momentum.  Google Analytics keeps tabs on amount/body of your work and how many readers it garners. It also helps if you reply to comments and add images because Google is timing how long readers spend on your pages.
III.       If you want to learn more about WordPress as you Content Management System:
A.   Remember it is one of the easiest and most popular CMS because it offers you only the most popular choices to help set it up.  Most of its options are free, and it offers a lot of technical support.
B.    Know beforehand what features you want on your blog or website.  Visit websites you like and create a vision or a business plan before you start.
C.    If it is too much for you, hire a manager who specializes in WP installation and implementation. They will help you set up, manage, update, and analyze data. WP updates several times a year, and a manager will help routinely (24/7) back up, debug, and answer your questions should you decide to add or subtract features.

IV.          Don’t forget to purchase your domain, but consider what you will title it before you go shopping.  Once you call attention to the name of the domain you wish to buy, your search will call attention to its attraction and it might get bought by buyers and the next time you go to buy, it might cost more.  Suggestions:  buy your name.com, or the title or your blog.com so that you own them before anyone else does. 

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