I.
Your blog
or newsletter
A. Is your
opening page/landing page too busy? Keep
it simple and easy to read and use.
B. Offer
only a few options but lead your readers where or what you want from them. Make sure there is a “Call to Action.” Provide buttons for readers to sign up as members,
to sign up for the blog or newsletter, to leave a comment, or to purchase and
item. (Use different color buttons or
bars for this to attract the eye.)
C. Add
videos, podcasts, images, pictures, etc. It increases the amount of time a
reader spends on your site and it increases your SEO (Search Engine
Optimization) which then leads to Google preference when someone does a search.
Make your own videos, create your own pictures, and label your work so they will
be credited to you. If they end up
elsewhere, you will own the property and they will link back to you and your
page(s).
You will
own the property and it will not be reliant on other advertisement. (Almost
everyone owns a phone, especially people ages 20-36, so make your own photos
and store for future use.)
1. Use a
small file size and save them in jpeg or png.
2. Themes
for different types of video libraries might include: sales, advertising, and
marketing; product demonstration; how to, instructional, tutorial; or
testimonials.
3. Include
transcriptions when possible for the visual or hearing impaired.
4. Test your
links and make sure they are easy and friendly to use. You might be able to see
and access them but your readers might not.
D. Link or
refer to other people’s blogs and websites.
Hopefully readers on those pages will link back to yours.
II.
Writing Your Blog or Newsletter
A. Target
the social media where you will find you readers or consumers. Older readers rely on email and Facebook, but
younger readers like Instagram and Twitter.
B. Use your
blog to find and test your voice. See if you attract an audience.
C. Address
the audience you wish to attract, but be specific, consistent, useful, and
relevant.
D. Make sure
your content speaks to the title and subject and optimizes fitting key words
throughout the body.
E. Keep
writing and create a body of work. Make
it relevant to the reader’s needs. Make
it seasonal or useful. Go for the
“evergreen” post. The more Google will notice your body of work, and remember
if you stop posting, it will be difficult to regain your momentum. Google Analytics keeps tabs on amount/body of
your work and how many readers it garners. It also helps if you reply to
comments and add images because Google is timing how long readers spend on your
pages.
III. If you
want to learn more about WordPress as you Content Management System:
A. Remember
it is one of the easiest and most popular CMS because it offers you only the
most popular choices to help set it up.
Most of its options are free, and it offers a lot of technical support.
B. Know
beforehand what features you want on your blog or website. Visit websites you like and create a vision
or a business plan before you start.
C. If it is
too much for you, hire a manager who specializes in WP installation and
implementation. They will help you set up, manage, update, and analyze data. WP
updates several times a year, and a manager will help routinely (24/7) back up,
debug, and answer your questions should you decide to add or subtract features.
IV.
Don’t forget to purchase your domain, but consider
what you will title it before you go shopping.
Once you call attention to the name of the domain you wish to buy, your
search will call attention to its attraction and it might get bought by buyers
and the next time you go to buy, it might cost more. Suggestions:
buy your name.com, or the title or your blog.com so that you own them
before anyone else does.
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